Social media establishes your brand and sets you apart from your competitors. If your goal is to attract and engagement with millennials or entrepreneurs, social media needs to be a top priority in your marketing plan. Here are 3 reasons why:
1 – Makes a Strong First Impression
Social media might be the first contact your customers have with your company. How do you want to be perceived? A strong social media presence will help you communicate better with prospects, help you come off more professional, and help prospects relate with your visions and goals. Social media channels are just another way for your brand’s voice to be heard and to increase your recognition.
2 – Improves Customer Experiences
Social media has become a main source of communication for many people, especially younger generations. Each time you communicate with a follower, it improves your relationships with them and increases your validity. It’s time to look at social media as a personal experience that let’s your customers feel like an individual when interacting with your company.
3 – Higher Conversion Rates
Each post you make to social media has the opportunity to become a conversion. As Forbes explained, “Every blog post, image, video, or comment you share is a chance for someone to react, and every reaction could lead to a site visit, and eventually a conversion.” Not every post you make will go viral, but you have a much higher chance when you’re posting frequently for your followers to see.
When social media is done right, it can lead to more customers, conversations and conversions. Give social media the respect, time and budget it deserves to boost your presence across all platforms. If you aren’t sure where to begin, keep a close eye on our accounts for tips and tricks!